Search Engine Optimization (SEO) a popular and effective key to building and marketing online presence. It sounds strenuous but if your business can’t be located online, it’s as good as not existing in today’s world. SEO is the main solution in organizing your presence and information for search engines to put out and share. Here are some best practices to boosting your site’s SEO:
Keep Web Information Consistent
Keeping information consistent on online platforms is important for search engines to easily locate business name, address and phone number (NAP). If search engines, such as Google are unable to authenticate your business, you risk not showing up on web searches.
High Quality, Relevant and Useful content
Google examines amounts of time spent on your site for SEO ranking. High quality content that is relevant and useful increases user engagement and consumption. Visitors bookmarking your site increases ranking, which is achieved through providing useful content.
Utilize Keyword Planners
Google keyword planner is an effective tool in helping business owners find what words are most popularly searched. This will help potential customers locate you using specific keywords and will capture attention of those unaware of you. The planner can even help keep an eye on the ranking of competitors.
Images Backend Data
Search engines are unable to read images, but images can be reached by effectively completing back-end data. For example, the image file name includes the image’s and/or page’s keyword, headline or title. An alt text is recommended just in case the image doesn’t show up, the text works as an alternative.
Use Header Tags
Using header tags breaks up the information on your site, which significantly improves your visitors’ and overall user experience. Using header tags to break up chunks of information keeps readers engaged to your content and returning for more. Efficient use of header tags improves visitor encounter and SEO ranking.
Use Outbound Links
Linking to outside websites that helps visitors locate more information and makes your content more relevant is an excellent idea. Not only does linking authority sites increase relevance, but alerts Google of your trustworthy site and improves SEO ranking. However, be careful of too many outbound links because too many can be damaging as distractions.
Variations In Multimedia
Multimedia such as pictures, video and audio enhance user experience in a manner that is best catered to your audience. Search engines tend to read this as content that is of great quality, looks good and is user interactive. It’s found that video marketing increases conversion rate by about 4.8% on average due to more user engagement.
Mobile Optimization
Google started recently decreasing rankings of site without mobile optimization. Use of mobile devices has increased significantly and not being mobile optimized doesn’t create a positive user experience and decreases engagement.
Submit Sitemaps
Google sitemaps is a way of alerting search engines that you’re completely updated, which is free online or with a plugin. A sitemap works like a table of contents that helps other search engines understand and categorize your business effectively. The process is simplified by using a Google Webmasters account.
A Contact Us Page
A “contact us” page increases SEO ranking because it proves business is better trustworthy. It is believed that systematic and well-designed contact information produces more customers and improves customer service.
Creating web content must be strategic to achieve results and this is only by ensuring it is engaging and user friendly.